What is Small Business Saturday?
The Small Business Saturday campaign highlights small business success and encourages consumers to 'shop local' and support small businesses in their communities.
The day itself takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.
On Small Business Saturday, customers go out and support all types of small businesses, online, in offices and in stores. Many small businesses take part in the day by hosting events and offering discounts.
The next Small Business Saturday takes place on 5th December 2020.
"American Express has been an avid champion of the UK high street and supporting small businesses having created the first ever Small Business Saturday back in 2010 in the US. Now in its eighth year in the UK, the campaign has grown significantly each year with an estimated £800m spent in small businesses across the UK on 2019's Small Business Saturday, with a record turnout of 17.6 million people choosing to shop small on the day. American Express continues to be the Principal Supporter of the UK campaign through this success."