Above: the Embassy Cinema in Tenterden opened 11 February 1937
Embassy Cinema in Tenterden opening brochure 11 February 1937 and opening adverts
https://www.mytenterden.co.uk/archive/1937-embassy-tenterden-opening-brochure.pdf
With thanks to David Stickland, projectionist at the Tenterden Embassy 1965-1969, and Messrs Shipman & King, proprietors
The Embassy Cinema opened on 11 February 1937 with Will Hay in “Winbag the Sailor”. The cinema was in Art Deco style, and had a café, 800 seats and one screen. It closed in 1969 despite a petition with 2,000 names. It became a series of supermarkets and since 2009 has been M&Co. Comments from David Stickland, projectionist at the cinema “The 800 seater art deco cinema was decorated in shades of chocolate with stunning illuminated Blue, Orange, white grills / side wall troughs. From the early 50s the Embassy was fitted with a huge CinemaScope screen that entirely filled the pros arch.” “Bond films were very popular at the Embassy. We always used special lighting on the opening credits with multicoloured effects covering the pros arch, not to mention the huge scope screen.” Photos: thanks to David Stickland, copyright Shipman & King