Public Health England

Public Health England
Ashford, Kent TN23 1PL
United Kingdom


Public Health England

Please see the update below from Public Health England for 21 October. Additional information added since the previous update on 19.10.20 is highlighted.

As of Wednesday 21 October 2020: 789,229 people have tested positive for coronavirus in the UK (pillar 1 and 2) and there have been 44,158 deaths. Further information on the data is available here:

New/updated marketing and communications materials available further below for: Halloween, Symptoms (Long-Covid), and Public flu vaccination.

Blog: How local tracing partnerships are supporting NHS Test and Trace

Appeal for contact tracers to be involved in ‘Faces of NHS Test and Trace’ social media series

NHS Test and Trace are looking for local contact tracers to be involved in a new social media series ‘Faces of NHS Test and Trace’. It’s an opportunity for areas that have ‘Local Tracing Partnerships’ (formerly Locally Supported Contact Tracing teams) to bring the system to life for the public by showcasing the important work they do alongside the national system. The team are looking for:

· Heads of Local Tracing Partnership teams to explain how they take on the local contact tracing work, how it works, how they manage the team to work on this

· A local contact tracer who has experience of taking on different tactics to suit the local community e.g. going door to door

· Someone who makes use of a unique skill to do local contact tracing, e.g. languages

· DsPH who are willing to be filmed by the team, explaining how the local system works and why it’s crucial in controlling the pandemic

Please reach out to your Local Tracing Partnership teams and contact us if colleagues are willing to take part.


Please continue to promote this blog explaining how self-isolating protects your friends, family and community.

· Local COVID alert level update for South Yorkshire South Yorkshire will move from local COVID alert level high to very high from 00.01 on Saturday 24 October. Updated: 21 October 2020

· Health Secretary warns of long-term effects of COVID-19 as new film released New data suggests long COVID affects around 10% of 18 to 49 year olds who become unwell with COVID-19. Updated: 21 October 2020

· New partnership with The Alan Turing Institute and Royal Statistical Society to support Joint Biosecurity Centre COVID-19 response This new partnership will provide further statistical modelling and machine learning expertise to support the government’s response to COVID-19. Updated: 21 October 2020

· Local COVID alert level update for Greater Manchester Greater Manchester will move from local COVID alert level high to very high from 00.01 on Friday 23 October. Updated: 20 October 2020

· Prime Minister's statement on coronavirus (COVID-19): 20 October 2020 Prime Minister Boris Johnson made a statement at the coronavirus press conference. Updated: 20 October 2020

· Medical devices given exceptional use authorisations during the COVID-19 pandemic List of manufacturers and their medical devices which have been granted an exemption by the MHRA. Updated: 20 October 2020

· Expert partnership to explore and establish Human Challenge studies of COVID-19 in the UK £33.6 million government investment will back the studies in partnership with Imperial College London, hVIVO and the Royal Free London NHS Foundation Trust. Updated: 20 October 2020


Updates to Surveillance, Reports and Dashboard

· Transport use during the coronavirus (COVID-19) pandemic To monitor the use of the transport system during the coronavirus (COVID-19) pandemic. Updated: 21 October 2020

· Results from Phases 1 to 4 of the NISRA Coronavirus (COVID-19) Opinion Survey Results from phases 1 to 4 of the NISRA Coronavirus (COVID-19) Opinion Survey. Updated: 21 October 2020

· Attendance in education and early years settings during the coronavirus (COVID-19) outbreak: 23 March to 15 October 2020 A summary of attendance in education settings since Monday 23 March and early years settings since Thursday 16 April 2020. Updated: 20 October 2020

· PPE deliveries (England): 12 October to 18 October 2020 Experimental statistics showing the latest number of personal protective equipment (PPE) items distributed for use by health and social care services in England. Updated: 20 October 2020

Information, advice and guidance

· Actions for early years and childcare providers during the coronavirus (COVID-19) outbreak What childcare services early years settings, childminders and local authorities need to provide during the coronavirus (COVID-19) outbreak. Updated: 21 October 2020

· Actions for schools during the coronavirus outbreak What all schools will need to do during the coronavirus (COVID-19) outbreak from the start of the autumn term. Updated: 21 October 2020

· Full list of local COVID alert levels by area The areas in England listed as local COVID alert level high and local COVID alert level very high. Updated: 21 October 2020

· Local COVID alert level: very high (South Yorkshire) Guidance on additional restrictions for South Yorkshire. Updated: 21 October 2020

· COVID-19: background information Information on COVID-19 including epidemiology, virology and clinical features. Updated: 21 October 2020

· Changes to DfT statistics publications due to coronavirus (COVID-19) Effects of the coronavirus (COVID-19) pandemic on Department for Transport statistics. Updated: 21 October 2020

· Working safely during coronavirus (COVID-19) Find out how to make your workplace COVID-secure. Updated: 21 October 2020

· Local COVID alert level: very high (Greater Manchester) Guidance on additional restrictions for Greater Manchester. Updated: 20 October 2020

· COVID-19: infection prevention and control (IPC) Guidance on infection prevention and control for COVID-19. Updated: 20 October 2020

· How to complete the educational setting status form This data will help the government monitor the impact of coronavirus (COVID-19) on settings, focus support more effectively and keep children safe. Updated: 20 October 2020

· COVID-19: providing unpaid care to adults with learning disabilities and autistic adults Guidance for people who are providing unpaid care to adults with learning disabilities and autistic adults during the coronavirus (COVID-19) outbreak. Updated: 20 October 2020

· COVID-19: supporting adults with learning disabilities and autistic adults Guidance for care staff who are supporting adults with learning disabilities and autistic adults during the coronavirus (COVID-19) outbreak. Updated: 20 October 2020

· HMCTS telephone and video hearings during coronavirus outbreak Information about how HMCTS will use telephone and video technology during the coronavirus (COVID-19) outbreak. Updated: 20 October 2020

· PPE portal: how to order COVID-19 personal protective equipment (PPE) Eligible health and social care providers can order PPE through the portal to meet the increased need that has arisen as a result of the COVID-19 pandemic. Updated: 20 October 2020

Marketing and communications materials

Hands/Face/Space – Halloween

· Halloween social media including local alert level specific


· Long Covid case studies, feature film and cutdowns

Public flu vaccination – Updated 21 October

· The campaign toolkit is now live on the CRC. This includes a campaign overview, outlines the campaign resources and includes guidelines on localisation of assets.

· More alternative format resources have been made live on the CRC, including the ‘Stay well this winter’ leaflet in a audio, British Sign Language, Large Print, and Braille version.

· A new 1-page poster has been created as a quick guide, primarily for GPs and community pharmacists, highlighting who is eligible for the free flu vaccine

· A range of assets for people who are a main carers for someone have been created. You can find the poster here, and the social media asset here.

· A range of printed posters are now available to order:

o Pregnant women A3; Pregnant women A4

o 2-3 year olds A3; 2-3 year olds A4

o Long term health conditions A3; Long term health conditions A4

o Core poster (‘’Just’ the flu?’ headline) A3; Core poster (‘’Just’ the flu?’ headline) A4

o Empty Belly core creative A3; Empty Belly core creative A4

Local alert levels

New local alert level campaign assets now live: These include:

· Posters

· Social animations and statics

· Web banners

· Digital Screens

· Digital out-of-home

· Business focused ‘Implications for Business’ resources

Back to higher education

· New social media videos encouraging university students to download the NHS COVID-19 app and follow hands/face/space guidance:

The NHS COVID-19 App

The NHS COVID-19 App is part of the large scale coronavirus (COVID-19) testing and contact tracing programme, NHS Test and Trace. The app will be used, alongside traditional contact tracing, to notify users if they come into contact with someone who later tests positive for coronavirus. Assets are now available to download from the Campaign Resource Centre (see further information also below from previous updates).

· Additional translations and co-branded assets including explainer video content, posters, social statics, web banners and email signatures

· Big App Download Weekend social statics for promotion for this weekend

· TV Ad – 60 and 30 second cut downs and subtitled versions

· Alternative resources

Customer Logging Toolkit

· New posters to promote use of the app and the legal obligations for certain locations to collect customer details

· New audience specific social media animations to help encourage downloads of the app:

· Radio advertisement now available

Health & Social Care Workers Flu Immunisations Resources

Communications Toolkit - Flu vaccination campaign for health and social care workers

Hands, Face, Space

Information on the Hands, Face, Space campaign is available here and campaign assets are also now available on the PHE Campaign Resource Centre:

· Posters: Including easy print with white background

· Social media animations

· Social statics

· TV advertisement: Clean and subtitled versions

· Email signatures

· Additional social media: Groups of six animation

· Radio

· PR Film cutdowns

· Group of 6 rule – social statics

· Alternative format resources now available

Back To Higher Education – Young people focus


Social statics

Web banners

Email signatures

Co-branded poster

CRC assets

· Ashura social media posts including a number of translations (Urdu, Farsi, English and Arabic)

· Translated ‘Youth’ and ‘Consequences’ animated social media

· Translated ‘Symptoms’ animated social media

· Social media animations with a disability focus

· New Action Cards from the Joint Biosecurity Centre about Reporting an Outbreak

· Safe travel to school social media assets as part of the Back to School campaign

· Additional social media Stay Alert assets including safe travel advice

· A new coronavirus convalescent plasma campaign which asks people who’ve recovered from coronavirus to donate plasma, which could save lives. The campaign is a priority for the Department of Health and Social Care and convalescent plasma could be a vital additional treatment for hospitals around the country in the future. The toolkit includes; posters, social media resources and web banners

e-Bug resources for schools

The Department for Education have recently published “Guidance for full opening: schools”, recommending Public Health England’s free infection prevention education resource ‘e-Bug’. Use e-Bug to prepare for the full opening of Schools in September by:

· Completing free e-learning to improve knowledge and confidence to teach children and young people about microbes and how to prevent the spread of infection

· Displaying ‘Hand hygiene’ and ‘Cover coughs and sneezes’ posters in bathrooms, handwashing stations, classrooms and shared spaces

· Sharing “My Back to School Bubble” e-storybook for parents/carers to read with younger children to help them understand new COVID-19 protective measures and tackle anxiety about returning to school

· Using lesson plans/activities to teach about hand and respiratory hygiene in an engaging and age-appropriate way

All resources are free and can be accessed from e-Bug’s COVID-19 webpage.

Return to School

· Radio: 30s radio ad with Andrea a teacher (Wave Sound)

· Leaflets: A5 Q and A leaflet for primary and secondary school

· Social media animations: Primary and secondary

NHS Test and Trace

Various resources for different settings featuring a new creative:

· Posters

· Social statics

· TV Ad

· Customisable posters

· New Test and Trace translated posters

· New Customer Logging Toolkit - revised assets have been added to the NHS Test & Trace Customer Logging Toolkit which includes copy for customers legally requiring to check in on the NHS covid-19 app.

· Radio advertisement for the new isolation laws and financial support

· New social media animations with youth focus and new legislation (isolation fines, support etc.) are now available

· There is a specific self-isolating payment/fine animation now uploaded to the CRC.

Local outbreak toolkit

Translated versions of the ‘informative’ posters featuring messaging for working from home, limiting contact, keeping a safe distance, self-isolating when alerted and handwashing are now available from the Campaign Resource Centre (please note you will need to be logged-in to access these and only available to users with a or email address). They include the following languages:

· Somali

· Slovak

· Punjabi (Pakistan)

· Polish

· Urdu

New translations of the above posters, including Bengali and Hindi, are now available to all partners (non-localisable). We also have additional translations for the local outbreak toolkit, in Hindi. These are customisable and available only to our professional users.

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